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World’s Most Recognized Brands to Buy in 2019

Melisa R. H. Posted On April 25, 2019
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We recently did a Top 10 Favourite Canadian Companies. This time, we’re looking at the beloved companies that have brand recognition across the world. These corporations have operations across the globe and are leaders in their domain. Their balance sheets are good and make great long-term investments. They also usually pay a dividend. Most of them are considered blue-chip stocks.

Blue-chip stocks are highly respected and widely known, publicly-traded companies. These well-established stocks are thought to be financially sound and are generally less volatile. Household names such as Coca-Cola Company (KO-N), Microsoft (MSFT-Q) and many others are examples of blue-chip stocks. The Dow Jones Industrial Average is a good example of an index that follows blue-chip stocks.

Here are the world’s most recognized brands to buy in 2019:

🛍 Consumer

Tiffany & Co. New (TIF-N)
The Tiffany blue is known to set a flutter in the hearts of many across the world. The famed New York jeweler is known for their luxurious diamonds and sterling silver. They’ve performed well over the last quarters so it could be a good buy if you like the luxury sector.

Tiffany & Co. New (TIF-N) — Stockchase
Tiffany & Co. New (TIF-N) — Stockchase

Opinion about TIF-N: Investors buy luxury stocks at the bottom of a recession, because the rich part of a population hold up much better in a recession. Now is not a good time to enter luxury stocks. There's nothing wrong with Tiffany per se, but now is not the time and TIF is slightly exposed…

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Nordstrom Inc (JWN-N)
An American chain of luxury department stores. They’ve done well in implementing their e-commerce platform. Their stock has pulled back since their 52-week high of $67 but they recently got a rating upgrade. The management is known to give good guidance and is still a solid buy.

Nordstrom Inc (JWN-N) — Stockchase
Nordstrom Inc (JWN-N) — Stockchase

Opinion about JWN-N: Last August they reported a huge bottom line beat, but management reiterated guidance. 

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Walt Disney (DIS-N)
They are a leader in entertainment and have a strong global brand. They acquired 21st Century Fox last year which widened their content offering. Their newly announced streaming service has given a lift to their stock prices. A strong brand to buy and hold while taking a dividend yield of 1.6%.

Walt Disney Co. (DIS-N) — Stockchase
Walt Disney Co. (DIS-N) — Stockchase

Opinion about DIS-N: It's been consolidating and has to outperform earnings to break out which he expects, given strong theme parts and streaming. It's neither cheap or pricey at 20x PE.

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Ford Motor (F-N)
The fabled automaker is facing a transition in the auto market. Vehicles are moving from gas to electric. They do have some interesting models coming out but it’s a challenging time in a tough space.

Ford Motor (F-N) — Stockchase
Ford Motor (F-N) — Stockchase

Opinion about F-N: Tariff uncertainty, stiff competition. On track to deliver $1B in cost reductions this year. Very good balance sheet. Very inexpensive at 7x PE. Hybrid and EV strategies look good long term. Sees nice growth for 2026-28. Dividend wasn't cut, unlike GM.Not a fan of auto stocks, as they're cyclical. There's a time…

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Coca-Cola Company (KO-N)
A giant in the beverage sector. It’s also one of Warren Buffet’s favourite stocks. They pay a good dividend and is more of a defensive play. They’re diversifying from their core to sports drinks. They also bought a coffee company with potential for good growth. Analysts say that Coke has limited downsides and likely upside.

Coca-Cola Company (KO-N) — Stockchase
Coca-Cola Company (KO-N) — Stockchase

Opinion about KO-N: (A Top Pick Nov 05/25, Up 4%) Is the gold standard of beverages with a reach into 200 countries. Revenue grew 5% last quarter and volumes are improving again. They have pricing power. Margins are resilient. EPS should grow 7-9% in 2025. Trades at 22x forward PE is stable, paying a 3%…

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Nike Inc (NKE-N)
An American multinational that’s a leader in activewear. Their nike footwear have dedicated fans and their recent entry into china was great. A globally well-managed company.

Nike Inc (NKE-N) — Stockchase
Nike Inc (NKE-N) — Stockchase

Opinion about NKE-N: (A Top Pick Oct 16/24, Down 15%) He did his "down from cost" review, and found that his turnaround thesis had changed. Three things limit upside. Tariffs. Structural changes in the Chinese business that will be difficult to overcome. Anti-American sentiment. He used the Q1 rally to exit.

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PepsiCo (PEP-Q)
A leading food, snacks and beverage company. They’ve had some difficulty growing but they’ve diversifying away from the shrinking carbonated beverage category. More than 50% of their revenue now comes from other sources and they’ve bounced back.

PepsiCo (PEP-Q) — Stockchase
PepsiCo (PEP-Q) — Stockchase

Opinion about PEP-Q: They report Thursday. They've had it tough lately, but have a strong Frito-Lay snack franchise. Also pays a solid 4% dividend. However, the younger generation is watching their health, and people are taking weight-loss drugs, GLP-1 which diminishes cravings. PEP is -7% this year vs. Coke +7%.

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Goodyear Tire (GT-Q)
They have new contracts, and are turning around the company. They announced good earnings and are rebounding. They have serious brand recognition in the sector and should grow long term.

Goodyear Tire (GT-Q) — Stockchase
Goodyear Tire (GT-Q) — Stockchase

Opinion about GT-Q: Does not like company. Would recommend selling. Last quarter good - but overall - not a high quality company. High debt loads with poor business prospects. 

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Target Corp (TGT-N)
The department store that failed in Canada. Things seem to be coming back to normal after Christmas sales. Though it’s not the most compelling in its space, it enjoys lots of shoppers and is a solid hold.

Target Corp (TGT-N) — Stockchase
Target Corp (TGT-N) — Stockchase

Opinion about TGT-N: Is stuck. Their products are too expensive and there's so much competition from Amazon, TJX and Walmart. Maybe the new CEO is better, but doesn't excite the market.

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Mattel (MAT-Q)
Barbie, American Girl and Fisher-Price are under their belt and they have great brand power. The consumer discretionary sector is particularly harsh. They have brought in a new CEO in the last couple years to fix the situation and it could be a turnaround store. There have also been some talks of a takeover by Hasbro.

Mattel (MAT-Q) — Stockchase
Mattel (MAT-Q) — Stockchase

Opinion about MAT-Q: They had a mixed quarter: a slight revenue miss, but a strong earnings beat due to great gross margins. However, management lowered the revenue outlook, raised gross margins outlook and left the earnings guidance unchanged.

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Dunkin’ Brands Group (DNKN-Q)
The company known for their donuts. They also have Baskin-Robbins Franchises under their brands. They’ve had some volatility so do your homework. They are usually regarded in comparison to Starbucks.

Dunkin' Brands Group (DNKN-Q) — Stockchase
Dunkin' Brands Group (DNKN-Q) — Stockchase

Opinion about DNKN-Q: Today, the New York Times reported that a private entity wants to buy Dunkin'. Some felt that this stock was already overextended, but he disagrees. Their track record in acquisitions is fantastic. It has survived while peers have fallen away.

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Gap (GPS-N)
The American clothing brand that also runs Old Navy and Banana Republic. They announced closing 230 stores and splitting off of Old Navy in 2020. They’ve experienced volatility due to restructuring but it’s still a solid long term hold.

Gap (GPS-N) — Stockchase
Gap (GPS-N) — Stockchase

Opinion about GPS-N: (A Top Pick Jul 15/25, Up 9.3%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with GAP is progressing well.  To remain disciplined, we recommend trailing up the stop (from $14) to $18 at this time.

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Toyota (TM-N)
The Japanese automaker and they’re vying to be the largest auto manufacturer on the planet. There’s been a slowdown in car sales but they’re one of the strongest auto companies.

Toyota (TM-N) — Stockchase
Toyota (TM-N) — Stockchase

Opinion about TM-N: Auto sector mixed. Supply issues. Peaked in March, now lower highs and lows. Downward trend suggests traders selling the rallies. Just because a group moves in a certain direction, doesn't mean everything does at the same time.

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Starbucks (SBUX-Q)
The global coffee company that’s shaped coffee culture around the world. They’ve been stock market darlings and continue to innovate, but it’s pretty expensive. Wait for a pullback and hold for long-term.

Starbucks (SBUX-Q) — Stockchase
Starbucks (SBUX-Q) — Stockchase

Opinion about SBUX-Q: Hold, or cut it loose? Can't deny that the CEO has pedigree. Question is whether he can apply that success to the SBUX model. Bringing him in is akin to a Hail Mary. Turnarounds are hard. Serious issues, and one is that China is a very big component of their story and…

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Walmart Inc (WMT-N)
The big-box store that’s vying to be a leader in retail. They are facing harsh competition from Amazon. They’ve been effective in growing their online presence, and are competing well. It’s a more defensive choice and will do relatively well going forward.

Walmart Inc (WMT-N) — Stockchase
Walmart Inc (WMT-N) — Stockchase

Opinion about WMT-N: (A Top Pick Oct 09/24, Up 29%) Didn't bounce back as much as the market from that April low. But now starting to see some interest in the sector. One of the retailers that will probably best take advantage of AI. If it can get above $104 range, pretty positive.It's a good…

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McDonalds (MCD-N)
One of the most recognized brand across the world. The golden arches can be seen virtually anywhere in the world. They are well run and have good cash flow. They pay a good dividend.

McDonalds (MCD-N) — Stockchase
McDonalds (MCD-N) — Stockchase

Opinion about MCD-N: Run by a good CEO. He sees upside.

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Estee Lauder (EL-N)
A giant in prestige skincare, makeup and other beauty products. It has a high price that’ll grow even higher still. They are expanding into Asia and they have great cash flow.

Estee Lauder (EL-N) — Stockchase
Estee Lauder (EL-N) — Stockchase

Opinion about EL-N: This has come down so much that it's an opportunity now. Their numbers will only go up in beauty, driven by influencers. EL is long-established, but has missed the boat on a few things. They are due for a turnaroud. (Analysts’ price target is $66.95)

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Macys Inc. (formerly Federated Department Stores) (M-N)
A well-known department store in the United States. They’ve been facing competition from Amazon and the contracting brick and mortar model. They have a lot of embedded capital and are still a stable company.

Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase
Macys Inc. (formerly Federated Department Stores) (M-N) — Stockchase

Opinion about M-N: It soared over 20% today after reporting stellar numbers, top and bottom, and raised their full-year forecast. The turnaround is happening.

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💻 Technology

Mastercard Inc. (MA-N)
One of the most used payment providers and has grown well. With the growing e-commerce and use of online payment, this will continue to grow. They’re focusing on emerging market, where there is potential for huge growth as well.

Mastercard Inc. (MA-N) — Stockchase
Mastercard Inc. (MA-N) — Stockchase

Opinion about MA-N: Likes the long-term secular growth. 50% of world's transactions are still in cash. Seeing more cross-border transactions and leisure travel. Few competitors. Always trades at a bit of a premium. Still likes.

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Microsoft (MSFT-Q)
Everyone who’s used a computer knows Microsoft and Windows. They have a great business model and they’re growing their cloud service. The move to software as a service that’s increased their rate of growth.

Microsoft Corp (MSFT-Q) — Stockchase
Microsoft Corp (MSFT-Q) — Stockchase

Opinion about MSFT-Q: (A Top Pick Apr 15/24, Up 24%) Steady 10-15% earnings growth, and a lot flows through to FCF. Can easily fund a lot of the AI buildout. Can't actually build fast enough to get the GPUs they need to grow the business, so this might be an issue. Azure still growing almost…

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Apple (AAPL-Q)
A high-quality company that’s a trillion dollar business. The iPhone has dominated the smartphone space and they’re growing their services. A high-quality company that will continue to grow.

Apple Inc (AAPL-Q) — Stockchase
Apple Inc (AAPL-Q) — Stockchase

Opinion about AAPL-Q: At this point, pretty fully priced. iPhone 17 seems to have a lot of traction, taking many by surprise. Lots of new features, plus it's in a replacement cycle. If you own it, write some short-dated, 1- or 2-week calls with a strike price of ~$265-270. Not much runway left.

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Hewlett Packard Enterprise Co. (HPE-N)
A leader in software services to other global corporations. They are extremely well run and earnings have been moving up. A solid investment since they have a good dividend, free cash flow and good future growth. They are also buying back shares so it could be a good chance to hop in.

Hewlett Packard Enterprise Co. (HPE-N) — Stockchase
Hewlett Packard Enterprise Co. (HPE-N) — Stockchase

Opinion about HPE-N: Yesterday, they reported what looked like a strong quarter. Shares popped after hours, but gave back those gains today. Shares have been flat 7-8 years, now dragged down by the messy Juniper Networks takeover, sloppy execution, and now Trump's on-again, off-again tariffs. Their March report was terrible, and shares tanked. Activist Elliott…

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Intel (INTC-Q)
A tech stock that has proven to perform well and has shown consecutive growth. They have a new CEO. It is a good long term investment and it’s a good price right now. They pay a nice dividend.

Intel (INTC-Q) — Stockchase
Intel (INTC-Q) — Stockchase

Opinion about INTC-Q: No need to go there. Lots of positive news around the name, but it's really just geographic positioning. Floundering, and government buy-in came at the right time -- pure luck. They care in the US, because they want it to be a US manufacturer of chips. NVDA took its crown.Instead, look at…

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Visa Inc. (V-N)
The biggest credit card company in the world. They’re growing internationally, after buying Visa Europe. It has positive outlook with a good chart. The move away from physical money to virtual will help Visa’s growth.

Visa Inc. (V-N) — Stockchase
Visa Inc. (V-N) — Stockchase

Opinion about V-N: (A Top Pick Oct 22/24, Up 22%) Hasn't trimmed. In a portfolio, not all stocks move at the same time. Some take leadership, while others take a breather. Visa's been successful at gaining market share, inflation also helps. Trades just south of 30x PE, and analysts give it 13% growth. A stable…

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IBM (IBM-N)
A computer hardware, software, and cloud service company. They have been struggling to keep up with their competition though their chart is okay. They’re acquisition of Red Hat didn’t go well with investors but they have a buyback program and 5% yield, so it could be alright for a long term hold.

IBM Common Stock (IBM-N) — Stockchase
IBM Common Stock (IBM-N) — Stockchase

Opinion about IBM-N: Is up 15% this year. The CEO is doing a fine job. Trades at only 22x PE.

stockchase.com stockchase.com

Alphabet Inc. / Google (GOOG-Q)
Google is almost synonymous with the internet and large parts of the web are accessed through it. They don’t pay a dividend, but have immense growth potential as leaders in multiple domains. With assets like Youtube, Google Home and Android, they are well diversified.

Alphabet Inc (GOOG-Q) — Stockchase
Alphabet Inc (GOOG-Q) — Stockchase

Opinion about GOOG-Q: (A Top Pick Oct 22/24, Up 54%) Trading at a discount to the S&P average multiple, even after this wonderful run. That's on the back of increased earnings. When earnings increase rapidly but the price does too, the valuation doesn't change, and a company can still remain a very good buy.Depending on…

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⚡ Energy

Exxon Mobil (XOM-N)
A multinational oil and gas corporation that provides good value to investors. They’ve been hit over concerns that the market is moving away from carbon fuels. As with other energy stocks, it’s been pushed down, but with a 4% dividend yield, you can get paid to wait.

Exxon Mobil (XOM-N) — Stockchase
Exxon Mobil (XOM-N) — Stockchase

Opinion about XOM-N: He's overweight energy. XOM is investing heavily to help put up data centres. Are well-positioned.

stockchase.com stockchase.com

🚚 Industrials

3M Co. (MMM-N)
A industrial giant that’s a quality business. It’s been very consistent through the years and has different lines of businesses. They’ve been hit with the trade-tensions. They pay a healthy dividend of 6% so you’ll be paid to be patient on this one. Generally a good long term hold.

3M Co. (MMM-N) — Stockchase
3M Co. (MMM-N) — Stockchase

Opinion about MMM-N: They report soon and he expects a good report, but nobody will care. Big internationals are frowned upon, unless you hold through the cycle.

stockchase.com stockchase.com

FedEx (FDX-N)
An international courier delivery company. If you’ve shopped online, there’s a good chance it was shipped through FedEx. Amazon and other e-commerce needs someone to ship their orders and FedEx has profited well from that though Amazon is now entering deliveries.

FedEx (FDX-N) — Stockchase
FedEx (FDX-N) — Stockchase

Opinion about FDX-N: Last night, they reported a surprisingly good quarter, so shares jumped 2.3%. It has struggled since summer 2024 and especially during the tariff spring of 2025. Is still -17.6% this year and has been downgraded recently. Total revenue is +3% YOY, driven by core FedEx express business. Adjusted EPS easily beat and…

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United Parcel Services (UPS-N)
The trade war brought them down last year but it’s a good company. However, they are better positioned to deal with an economic slowdown. They too have been facing pressure from Amazon over deliveries.

United Parcel Services (UPS-N) — Stockchase
United Parcel Services (UPS-N) — Stockchase

Opinion about UPS-N: You want to buy stocks when they're down. A deal at 10.5x PE with 11% growth. Don't have to jump in right now, but he'd sell puts ~$75.Bad year, tariff uncertainty, high labour costs, elevated capex, high debt. Market didn't like reduction in business with AMZN, but it's a low-margin business. E-commerce…

stockchase.com stockchase.com

American Airlines Group (AAL-Q)
One of the biggest airline carriers, They pay a dividend so you get paid while holding long term. They’ve been moving sideways for a while and they’re in a tough sector.

American Airlines Group (AAL-Q) — Stockchase
American Airlines Group (AAL-Q) — Stockchase

Opinion about AAL-Q: The price has returned to the Covid era. People don't like the stock. Prefers Delta. Airlines are at best trading stocks.

stockchase.com stockchase.com

📱 Telecommunications

AT&T (T-N)
The leading telecommunication company in the US. They’re implementing 5G and are considered lower risk than other telecos. They have a lot of recurring payments from contracts so they have stability. Their dividends are considered to be stable.

AT&T (T-N) — Stockchase
AT&T (T-N) — Stockchase

Opinion about T-N: Long-term outlook is hard to say. Stock's doing well by putting 2 satellite companies together, thereby creating value. He owns a bit. Big run in a short time.

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